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P&G To Thank Moms at London 2012 Olympics

Multimillion dollar campaign features gold medal athletes.

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By: TOM BRANNA

Editor

As it did two years ago during the Winter Olympic Games, Procter & Gamble will once again run its “Thank You Mom” campaign for the London 2012 Olympic Games. The company plans to raise $5 million to help establish and sustain youth sports programs around the world. A portion of sales and donations from the company’s leadership brands, including Pampers, Tide, Gillette and Pantene, will help those who moms care about the most…children. Additionall...

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